Position: Communications, Branding and Digital Media Officer (1 Post)

Position: Communications, Branding and Digital Media Officer (1 Post)

Posted on: 27 Oct, 2026

Position: Communications, Branding and Digital Media Officer (1 Post)
Reports to: Executive Director

Duty Station: Dar es Salaam, Tanzania
Employment Type: Full-time

Organization Background

Pastoral Activities and Services for People with HIV/AIDS (PASADA Tanzania) is a faith-based organization established in 1992 by the Catholic Archdiocese of Dar es Salaam. PASADA provides health and social services to people living with and affected by HIV and AIDS, as well as other vulnerable populations, through a network of health facilities and community-based services.

PASADA works with government institutions, development partners, donors, faith-based institutions and communities to promote access to quality healthcare, social support and improved well-being.

PASADA seeks to recruit a creative, innovative and results-oriented Communications, Branding and Digital Media Officer to strengthen the organization's brand identity, public visibility, digital presence and communication of programme results and impact.

Job Purpose

The Communications, Branding and Digital Media Officer will be responsible for coordinating and implementing PASADA's communications, branding, digital media and public relations activities. The successful candidate will manage the organization's social media platforms and website, create engaging multimedia content, document institutional and programme events, and ensure consistent, professional and ethical communication of PASADA's work.

The position requires a hands-on professional who can independently plan content, take high-quality photographs, film and edit videos, write compelling stories, design communication materials and maintain an active, accurate and engaging digital presence.

Key Responsibilities

A. Institutional Branding and Visibility

• Develop and implement PASADA's branding and communications activities in line with organizational priorities.
• Maintain consistency in PASADA's logo, colours, templates, messaging and visual identity.
• Design or coordinate the production of brochures, banners, posters, presentations, institutional profiles, newsletters and other communication materials.
• Support the preparation of communication materials for fundraising, stakeholder engagement, campaigns and institutional events.
• Ensure that donor and partner visibility requirements are respected in all relevant materials

B. Social Media Management and Digital Marketing

• Manage PASADA's official social media accounts, including Facebook, Instagram, LinkedIn, YouTube and other relevant platforms.
• Develop monthly content calendars and publish regular, engaging and accurate content.
• Create graphics, captions, short videos, reels, infographics and other multimedia content.
• Monitor audience engagement, respond to routine inquiries in accordance with approved communication procedures, and escalate sensitive matters to management.
• Track social media performance and recommend strategies to improve reach, engagement and institutional visibility.

C. Website Management

• Maintain and regularly update PASADA's official website.
• Publish approved news, announcements, programme updates, event highlights, publications, success stories and partnership information.
• Ensure website information is accurate, current, accessible and professionally presented.
• Coordinate with the website hosting provider or IT personnel to resolve technical issues.
• Monitor website performance and recommend improvements to content, navigation and user experience.

D. Photography, Videography and Content Production

• Photograph and film PASADA events, trainings, meetings, stakeholder visits, community activities and programme milestones.
• Produce and edit high-quality photographs, short videos, reels and event highlights.
• Write news articles, human-interest stories, success stories, feature articles, captions and institutional updates.
• Maintain an organized digital archive of approved photographs, videos, publications and communication materials.
• Ensure appropriate consent, confidentiality, safeguarding and ethical representation when documenting clients and communities.

E. Public Relations and Stakeholder Communications

• Prepare press releases, media briefs, newsletters, speeches, talking points and other communication materials as assigned.
• Support media engagement, public awareness activities, campaigns and stakeholder events.
• Document PASADA's partnerships, achievements, innovations and programme results.
• Support the Executive Director and management team with communication materials for meetings, visits, presentations and external engagements.
• Promote a consistent and credible institutional image in all public communications.

F. Donor Communications and Programme Visibility

• Work with programme teams to identify and communicate programme achievements, milestones and impact.
• Prepare approved stories, photographs, case studies and visibility materials for donor and partner reporting.
• Ensure donor branding, acknowledgements and communication conditions are followed.
• Coordinate with relevant departments to verify the accuracy of programme information before publication.

G. Monitoring, Reporting and Planning

• Prepare annual and monthly communications work plans and content calendars.
• Establish and monitor indicators for social media engagement, website activity, content production and audience growth.
• Submit monthly communications performance reports to the supervisor.
• Maintain a record of publications, events covered, content produced and media engagement.
• Recommend improvements based on audience analytics, organizational priorities and emerging communication opportunities. 

Qualifications and Experience

Applicants must possess:

• A Bachelor's degree in Mass Communication, Journalism, Public Relations, Communications Studies, Marketing, Digital Marketing, Multimedia Production or a related field.
• At least three (3) years of relevant professional experience in communications, digital media, branding, journalism, public relations or content production.
• Demonstrated experience managing organizational social media accounts and websites.
• Proven practical skills in photography, videography, video editing, graphic design and digital content creation.
• Experience using content management systems such as WordPress and social media management and analytics tools.
• Proficiency in graphic design and video-editing applications such as Canva, Adobe Photoshop, Adobe Premiere Pro, CapCut or equivalent tools.
• Excellent written and spoken English and Kiswahili.
• A portfolio demonstrating previous work in branding, social media content, photography, video production and website or editorial content.

  Added Advantages

• Experience working with an NGO, health institution, development organization or donor-funded programme.
• Knowledge of donor visibility and communications requirements.
• Experience in health communication, community engagement, fundraising communications or public awareness campaigns.
• Training or certification in digital marketing, photography, videography, graphic design or public relations.
• Experience managing multiple communication channels and producing content for diverse audiences.

Core Competencies

The ideal candidate will demonstrate:

• Creativity, innovation and strong visual storytelling.
• Excellent writing, editing and communication skills.
• Strong photography, videography and multimedia production skills.
• Digital literacy and the ability to interpret audience analytics.
• Planning, organization and effective time management.
• Professionalism, discretion, integrity and attention to detail.
• Ability to work independently and collaboratively with multidisciplinary teams.
• Commitment to confidentiality, safeguarding, informed consent and ethical communication.

 Application Procedure

Interested and qualified candidates should submit:

1. An application letter explaining their suitability for the position.
2. An updated curriculum vitae.
3. Copies of relevant academic and professional certificates.
4. A portfolio or links to examples of their previous work, including social media content, photographs, videos, graphic designs and website or editorial content.
5. Contact details for at least three professional referees.

Email for Application: recruitment@pasada.or.tz. 

The Executive Director
PASADA Tanzania
P.O. Box 70225
Dar es Salaam, Tanzania.

Application Deadline: 06th November 2026.

Only shortlisted candidates will be contacted. PASADA Tanzania is an equal-opportunity employer and is committed to providing services without discrimination